Privacy Policy

1. Introduction

SaXcell B.V. ("SaXcell", "we", "us", or "our") is committed to protecting your privacy and handling personal data in a responsible and transparent manner. This Privacy Policy explains how we collect, use, and safeguard personal information when you visit our website, submit an inquiry, or otherwise interact with us.

Our website is primarily intended for business professionals, industry stakeholders, and partners interested in circular textile innovation. We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Dutch data protection laws.

2. Who We Are

SaXcell B.V. is the data controller responsible for personal data collected through this website.

If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, you may contact us using the details above.

3. Information We Collect

We collect personal data that you voluntarily provide when you contact us through our website, request information, or engage in business discussions. This may include your name, company name, job title, email address, phone number, country, and any information you include in your message. We use this information solely to respond to your inquiry, manage communications, and evaluate potential business opportunities.

In addition, when you browse our website, certain technical information is collected automatically. This may include your IP address (anonymized where technically possible), browser type, device information, pages visited, time spent on pages, referral source, and general interaction behavior. This information is used to understand how our website performs and how users engage with our content.

4. Cookies and Google Analytics

SaXcell uses a cookie banner that allows visitors to manage cookie preferences. Non-essential cookies, including analytics cookies, are only activated after you provide consent.

We use Google Analytics, a web analytics service provided by Google LLC, to monitor website traffic and engagement. Google Analytics helps us understand visitor behavior, including which pages are viewed, how long users stay on the site, and how they navigate through content. This information enables us to improve website structure, performance, and user experience.

Google Analytics may process data on servers located outside the European Economic Area, including in the United States. Where such transfers occur, appropriate safeguards are implemented in accordance with GDPR requirements. The data collected through Google Analytics is used in aggregated form and is not intended to identify individual users.

You may withdraw or adjust your cookie preferences at any time through the cookie settings on our website or through your browser settings.

5. How We Use Personal Data

We use personal data to respond to inquiries, provide requested information, maintain business communication, and improve the functionality and effectiveness of our website. Where you have provided consent, we may also use your contact information to send relevant updates about our activities or innovations. Personal data may also be processed where required to comply with legal obligations or to protect our legitimate business interests.

We do not sell personal data to third parties.

6. Legal Basis for Processing

Under GDPR, we rely on legitimate interest when responding to business inquiries and improving our website. Where cookies or communications require consent, processing is based on your explicit consent. In some cases, processing may also be necessary to take steps prior to entering into a contractual agreement or to comply with legal obligations.

7. Data Sharing and Transfers

SaXcell may share personal data with trusted service providers that support our website hosting, IT infrastructure, analytics services, or professional advisory services. These providers process personal data under contractual safeguards and only for defined purposes.

If personal data is transferred outside the EU or EEA, including in connection with Google Analytics services, appropriate legal safeguards such as Standard Contractual Clauses are implemented to ensure compliance with GDPR.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this policy, including responding to inquiries, maintaining business records, improving website performance, and complying with legal requirements. When personal data is no longer required, it is securely deleted or anonymized.

9. Your Rights

Under applicable data protection law, you have the right to request access to your personal data, request correction of inaccurate information, request deletion where legally permissible, restrict or object to certain processing activities, and withdraw consent at any time. You also have the right to lodge a complaint with the Dutch Data Protection Authority.

Requests regarding your personal data can be sent to info@saxcell.com.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or website practices. The most current version will always be available on this page.